Hotel Ambasador Split

We created a visual identity and wayfinding system for Hotel Ambasador, located in the heart of Split, Croatia. The brand strategy behind the hotel was developed by Trawelt Consulting. This visual identity serves as a representation of everything Split has to offer, but mostly focuses on the local mindset of living life slowly. Therefore, the slogan Awakened by the beauty of life is extended through a modular set of illustrations representing Split and its peculiarities, while the colors contribute to the impression of the Mediterranean setting. Chosen typography also perfectly compliments the illustrations and colors, adding to the light and easygoing feeling.

The first Hotel Ambasador in Split was located on the same spot as the new one, and it was founded in 1937. As a way of paying homage to the location and history behind the hotel, the new logotype serves as a modern reinterpretation of the old logotype. Also, the founding year of the first hotel found its place in the logotype. Hotel outlets logotypes were done in the same style as the main logotype — Mediterranee restaurant, Split bar and Hacelia spa.

Wayfinding system was carefully crafted, not to interfere with the lightness of the interior, yet to successfully extend the visual identity through its simple and visually impactful forms.