Met Boutique Hotel

Throughout the past year, we have been working on the new Met Boutique Hotel in the heart of Zagreb. We created the visual identity, signage systems and naming of the hotel outlets.

The form of the logo is derived from a visual combination of the letters M, E, and T, which form the name of the hotel. The sharp and refined forms stem from elements of the architectural design. In addition, a visual connection to a crown has been created, suggesting the level of sophistication and luxury that the hotel offers.

The variations of the visual identity, through the signs and logos of the bar, restaurant, and wellness center, are a direct reference to the main logo. Thus, by combining visually specific elements for the outlets with the main logo, they result in a martini glass (Pen22 bar), in the form of the tiles on the restaurant floor (Valmarie restaurant), and the lotus flower often associated with wellness in the Met Spa logo.

The names of the bar and restaurant are a reference to the surroundings and microlocation of the hotel. Namely, Slavoljub Penkala had his workshop in Praška Street, and considering his historical significance and the year of his death, which was exactly one hundred years before the moment of brand development (1922/2022), therefore named Pen22. As Praška Street was called Ulica Marije Valerije before World War I (after the Austrian Archduchess, the youngest daughter of Emperor Franz Joseph and Empress Sissi), the name of the restaurant - Valmarie - is a result of merging the names together. Due to the exclusivity of the spa area for external visitors, the name of the hotel was transferred to the spa.

Photo: Ana Mitrović i Bojan-Haron Markičević

Contact

© eodizajn, 2022.

eo dizajn d.o.o.
Trakošćanska 4, 10000 Zagreb, Croatia

Phone: +385 98 775 710
Email: zlata@eodizajn.hr, matej@eodizajn.hr