Valion

We created visual identity and naming for company Valion. Since the company offers services from the domain of several different activities, we decided not to tie the name specifically to one of them but to the brand ambasador, and that is John, the founder and director of the company. The most prominent feature of his personality is valiant (possession or showing courage or determination). By merging the words valiant + john, we got the coin valiant. The first part of the name "vali" is emphasized because the word, in addition to its meaning in English, is interestingly translated from other languages, so, for example, in French the word valoir = to be worthy, earn, win, valio in Finnish means champion, and in English the noun valio = an outstanding individual, a pick, choice, elite. Added value to this name is the fact that this compound contains the noun lion = lion, and it is known that the lion is a fearless king of the jungle who has always captured the attention of people, and all these connotations suit the brand ambasador.